Areas of expertise

Multimedia content creation branding concepts art direction video editing photography

About

My name is Lore — it rhymes with explore — and I’m a hybrid creative: equal parts problem solver, strategist, creative lead, and hands-on visual storyteller.
 
With extensive ad agency experience across a wide range of notable accounts, I bring together concept-driven thinking, strong marketing instincts, and hands-on execution. I move comfortably between mediums and stakeholders, translating complex input into cohesive creative and guiding projects from concept through delivery.
 
Concept work is my superpower, but I’m equally grounded in the realities of production, collaboration, and getting the work done well. I can fly solo when needed, but I genuinely value the momentum, diversity of thought, and trailblazing energy that strong teams create together.
 
I also mentor junior creatives, helping them build strong thinking, professional discipline, and work that’s ready for real-world delivery.
 

You can get a sense of how I work from my professional reviews.

CAREER HIGHLIGHTS

  • Berkshire Hathaway Home Services brand update of design system — Senior Art Director
  • Berkshire Hathaway Luxury and Resort Divisions brand creation of design system — Senior Art Director
  • SunAmerica Financial Group rebrand to AIG Life and Retirement — Senior Art Director
  • AAA “Loves My Car” campaign style guide — Senior Art Director
  • Calixas Yachts brand strategy and creation — Creative Director and Brand Strategist

AWARDS

  • 2015 Gold MarCom Award — AIG/SunAmerica Small Cap Fund Brochure
  • 2015 Platinum MarCom Award — AIG/SunAmerica Bull Party FAQ Quarterly Magazine Cover
  • 2015 Platinum MarCom Award — AIG/SunAmerica Feel the Power Launch Box

SOFTWARE
SKILLS

I stay ahead of trends through hands-on learning – currently focused on Adobe After Effects and advanced AI creative tools.

InDesign

Illustrator

Photoshop

Premiere Pro

Acrobat

Animate

Wordpress

PowerPoint

Word

Keynote

Basecamp

Slack

InDesign

Illustrator

Photoshop

Premiere Pro

Animate

Acrobat

Wordpress

PowerPoint

Word

Keynote

Basecamp

Slack

ready to chat?

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