AAA
Digital Campaign
Style Guide
& Assets
AD AGENCY
Strausberg Group — Los Angeles, CA
CLIENT
AAA/Auto Club
PROJECT INVOLVEMENT
- Identified users’ needs
- Developed format structure
- Created rules
- Designed style guide
- Produced digital assets
CREATIVE ASSETS
The 2018 Automotive Services campaign leverages the AAA brand legacy of trust and legendary roadside assistance to unify creative across all AAA Automotive Services.
BRAND CATEGORIES
BRAND ASSETS
AAA Red
CMYK 0 / 100 / 91 / 0
RGB 237 / 27 / 46
HEX #ed1b2e
PANTONE 485 C
AAA Blue
CMYK 100 / 69 / 156
RGB 0 / 82 / 156
HEX #00529c
PANTONE 287 C
Design and production of the 37-page digital campaign style guide with interactive assets required patience, maniacal attention to detail and the chops to adapt and manage heaps of change requests from a multitude of departments.
Due to the proprietary content I am unable to include a link to the actual digital guide.