AD AGENCY

Strausberg Group — Los Angeles, CA

CLIENT

AAA/Auto Club

PROJECT INVOLVEMENT

• Identified users’ needs
• Developed format structure
• Created rules
• Designed style guide
• Produced digital assets

Design and production of the 37-page interactive digital campaign style guide required extensive coordination, precision, and adaptability across multiple departments and evolving stakeholder requests. The project focused on creating a scalable system that maintained brand consistency while supporting efficient deployment of campaign assets across digital platforms.

Due to proprietary content restrictions, the full digital guide cannot be publicly shared.