AD AGENCY

Strausberg Group — Los Angeles, CA

CLIENT

AAA/Auto Club & Dreamworks

PROJECT INVOLVEMENT

• Campaign Concept Development
• Promotional Identity & Logo Design
• Integrated Campaign Design Systems
• Experiential & Environmental Graphics
• Sweepstakes Packaging & Entry System Design
• Magazine Advertising Design & Production
• Web & Digital Campaign Assets
• Cross-Brand Creative Coordination
  (AAA & DreamWorks)
• Large-Format Production Design

Projects like this reinforced my understanding of how branding behaves in physical space — from large-scale NASCAR activations and environmental graphics to dimensional packaging and live audience engagement. The AAA and DreamWorks Turbo campaign extended across experiential events, print advertising, sweepstakes systems, and digital assets, requiring cohesive creative coordination across entertainment, client, agency, and event stakeholders.