Background

The Oakwood team asked for a pop-up mailer concept in order to stand out. Another designer did the first flat 2D designs. I was tasked to taking it from a 2D to a 3D pop up.

I worked primarily with the AE and print vendor to perfect this very challenging mechanical.

Oakwood International is a super fun client to work with as they value out-of-the-box and highly conceptual promotions that stay on brand.