HAITI JOE
Brand Identity & Package Design
CLIENT
Haiti Joe — Austin, TX
PROJECT INVOLVEMENT
- Brand Identity Development
- Logo & Symbol Design
- Packaging Concept & Design
Chosen Package Designs #1
Logo and Package Designs #2
The client requested additional concept directions featuring one of their Haitian coffee farmers. To support the handcrafted aesthetic of the brand, I developed a custom vector illustration from the original photography using my own illustration process.
TAGLINE EXPLORATION
With the right words, a tagline becomes a powerful distillation of Haiti Joe’s noble mission to donate a portion of profits to Haiti’s children who have faced unimaginable hardships.
Coffee With a Heaping Spoon of Generosity
Coffee Infused With Goodness, the Perfect Blend
Coffee and Miracles, the Perfect Blend
Rise and Shine Unto Others
There Is No End to What a Great Cup of Coffee Can Do
With Coffee, Anything Is Possible
Every Cup Counts
Coffee That Inspires
Drink Coffee. Do Great Things.
Drinking Coffee for the Greater Good
Great Coffee Does Good for the Soul
Imagine What a Cup of Coffee Can Do
Miracles Happen When You Drink Coffee
Miracles Begin With Great Coffee.
With Coffee, Life Is a Little Easier
Great Coffee Stirs Up Great Things
Great Coffee. Pure Goodness.
Life Gets Better With Coffee
Great Coffee Brews Good Things
Great Coffee Makes a Difference
Great Coffee Steeped in Generosity